From their earliest products, the objectives at Kinesis UK have always been to create bikes, bike frames, wheels and components for road, cyclocross, adventure and mountain bikes that excel in UK riding conditions.

Some of their greatest products stem from designs originally created for employees and friends to ride. To put a Kinesis UK badge on any product it must be well made and dependable all year round, perform at a level beyond its price point and help people have fun while riding.